Born in the City — Analytics

GA4 property 321093539 · snapshot 2026-07-25 11:06 UTC · re-run the generator to refresh
OverviewConversionsTrafficSearch & Admin
2,949
Sessions · 30d
696
Sessions · 7d
17
Sessions · today
2,489
Users · 30d
312
Key events · 30d

New vs returning users — 30 days

Active users by type
New (94%)
2,435
Returning (6%)
164
Returning share this week: 9%. 28 users could not be classified (new sessions before GA4 set a client ID).
What this tells you
A heavy new-user tilt means discovery is working but retention isn't — the newsletter, account hub and returning-visitor CTAs are what turn one-time lottery hunters into repeat visitors. Watch the returning share climb as those land.

Sessions over time

2,949 sessions
26: 555527: 353528: 292929: 858530: 696901: 10210202: 12312303: 818104: 565605: 888806: 757507: 767608: 757509: 16116110: 12812811: 12812812: 16116113: 16816814: 14214215: 11211216: 13913917: 767618: 666619: 434320: 13413421: 11811822: 848423: 13113124: 10310325: 171726010611162125

Key events per day — 30 days

26: 3327: 1128: 2229: 121230: 141401: 7702: 7703: 3304: 7705: 171706: 191907: 6608: 9909: 7710: 8811: 151512: 6613: 181814: 191915: 171716: 101017: 101018: 6619: 4420: 111121: 181822: 212123: 4424: 292925: 2226010611162125
Lottery entries, affiliate clicks, ticket clicks and newsletter signups combined. This is the line that pays the bills.
Born in the City · GA4 321093539 · baked 2026-07-25 11:06 UTC · static snapshot