| Show / page | Lottery entries | Affiliate clicks | Ticket clicks | Total |
|---|---|---|---|---|
| Broadway and Off-Broadway Lotteries | 52 | 0 | 0 | 52 |
| The Rocky Horror Show | 10 | 0 | 0 | 10 |
| Death of a Salesman | 8 | 0 | 0 | 8 |
| Girl, Interrupted | 6 | 0 | 0 | 6 |
| MJ | 5 | 0 | 0 | 5 |
| Where to Eat Before a Broadway Show on a Budget | 0 | 5 | 0 | 5 |
| Masquerade | 4 | 0 | 0 | 4 |
| & Juliet | 2 | 1 | 1 | 4 |
| Aladdin | 3 | 0 | 0 | 3 |
| Dog Day Afternoon | 3 | 0 | 0 | 3 |
| Moulin Rouge | 3 | 0 | 0 | 3 |
| Ragtime | 3 | 0 | 0 | 3 |
| Schmigadoon! | 3 | 0 | 0 | 3 |
| Newest Broadway Shows to Enter This Summer | 0 | 2 | 0 | 2 |
| The Lion King | 2 | 0 | 0 | 2 |
show_name custom dimension. Shows people click to enter or buy — a stronger demand signal than pageviews.| Landing page | Sessions | Key events | Per 100 sessions |
|---|---|---|---|
| /where-to-eat-before-broadway-show-budget | 892 | 29 | 3.3 |
| / | 249 | 20 | 8.0 |
| /nyc-summer-2026-beyond-broadway | 143 | 0 | 0.0 |
| /how-to-win-every-broadway-lottery-2026 | 83 | 11 | 13.3 |
| /broadway-lottery-tickets | 81 | 11 | 13.6 |
| /theater-district-local-guide | 66 | 7 | 10.6 |
| /where-to-eat-before-broadway-show | 59 | 0 | 0.0 |
| /broadway-lottery-rush-2026-census | 32 | 8 | 25.0 |
| /product/the-rocky-horror-show-2026 | 31 | 10 | 32.3 |
| /blog | 29 | 1 | 3.4 |
| /lucky-seat-broadway-lottery | 28 | 3 | 10.7 |
| Source / Medium | Sessions |
|---|---|
| (direct) / (none) | 1,632 |
| facebook / social | 196 |
| nextdoor / social | 189 |
| nextdoor.com / referral | 135 |
| nextdoor / jetpack_social | 117 |
| google / organic | 82 |
| facebook.com / referral | 72 |
| m.facebook.com / referral | 70 |
| duckduckgo / organic | 41 |
| Campaign | Sessions | Key events |
|---|---|---|
| (direct) | 1,633 | 27 |
| (referral) | 328 | 4 |
| blog-post | 270 | 24 |
| (organic) | 187 | 59 |
| (not set) | 123 | 17 |
| show-post | 123 | 1 |
| homepage | 34 | 16 |
| (ai-assistant) | 28 | 7 |
| (cross-network) | 12 | 0 |
| (not set) | 7 | 0 |
| BornInTheCity com Weekly Newsletter 9 new shows 25 closing soon | 5 | 0 |
| newsletter | 5 | 0 |
| weekly-2026-06-29 | 5 | 0 |
| weekly-2026-06-15 | 4 | 0 |
| bio-link | 3 | 0 |
weekly-YYYY-MM-DD row. Social posts now arrive tagged facebook / social, nextdoor / social, etc. A high (direct) count is partly in-app browsers stripping the referrer.| Event | Type | Today | 30 days | Status | Key event |
|---|---|---|---|---|---|
| affiliate_click Affiliate ticket-link click (SeatPlan, NYTG, Broadway Direct, Ticket Liquidator). Your revenue signal. | conversion | 0 | 11 | live | key ✓ |
| ticket_click Full-price / box-office ticket click (TodayTix, Ticketmaster). Non-affiliate purchase intent. | conversion | 0 | 1 | live | key ✓ |
| lottery_entry_click Lottery or rush entry click, by operator. Your core engagement signal. | conversion | 0 | 113 | live | key ✓ |
| newsletter_signup MailerLite form submit (newsletter or Inner Circle). | conversion | 0 | 30 | live | key ✓ |
| cta_click On-page CTA clicks (Get Lottery Alerts, hub, guide). | engagement | 0 | 46 | live | — |
| share_click Facebook / X / Pinterest share buttons. | engagement | 0 | 0 | awaiting data | — |
| lottery_filter Lottery-hub operator / category filtering. | engagement | 0 | 6 | live | — |
| tracker_action Account / tracker actions (Log a win, Post review). | engagement | 0 | 0 | awaiting data | — |
| search Blog search queries. | engagement | 0 | 0 | awaiting data | — |
merchant, operator, vendor, show_name) are registered as custom dimensions.| Path | Views |
|---|---|
| /where-to-eat-before-broadway-show-budget/ | 959 |
| / | 305 |
| /broadway-lottery-tickets/ | 204 |
| /nyc-summer-2026-beyond-broadway/ | 158 |
| /how-to-win-every-broadway-lottery-2026/ | 155 |
| /theater-district-local-guide/ | 74 |
| /where-to-eat-before-broadway-show/ | 72 |
| /which-broadway-lottery-easiest-to-win/ | 48 |
| /blog/ | 40 |
| /best-broadway-lottery-odds-right-now/ | 39 |
| Query | Clicks | Impr. | CTR | Pos. |
|---|---|---|---|---|
| an american daughter off broadway | 1 | 2 | 50.0% | 25.0 |
| cherry orchard armory | 1 | 11 | 9.1% | 7.1 |
| hadestown rush tickets | 1 | 9 | 11.1% | 11.6 |
| masquerade lottery | 1 | 18 | 5.6% | 9.7 |
| yes | 1 | 2 | 50.0% | 11.0 |
| "kenrex" | 0 | 1 | 0.0% | 27.0 |
| "todaytix" -site:reddit.com -site:twitter.com -site:x.com -site:wykop.pl -site:tripadvisor.com -site:youtube.com -site:yelp.com -site:booking.com -site:facebook.com -site:instagram.com -site:tiktok.com | 0 | 1 | 0.0% | 9.0 |
| $20 broadway tickets | 0 | 1 | 0.0% | 1.0 |
| 13 de agosto 2026 | 0 | 1 | 0.0% | 3.0 |
| 90 | 0 | 1 | 0.0% | 8.0 |
| an american daughter 2026 | 0 | 1 | 0.0% | 29.0 |
| are you now or have you ever been play run time | 0 | 1 | 0.0% | 10.0 |
| back to the future broadway nyc | 0 | 1 | 0.0% | 57.0 |
| back to the future broadway theater | 0 | 2 | 0.0% | 60.0 |
| back to the future broadway tickets | 0 | 4 | 0.0% | 59.0 |
| back to the future lottery | 0 | 4 | 0.0% | 6.2 |
| back to the future new york | 0 | 2 | 0.0% | 62.5 |
| back to the future ny broadway | 0 | 2 | 0.0% | 59.5 |
| back to the future nyc | 0 | 1 | 0.0% | 57.0 |
| back to the future play nyc | 0 | 1 | 0.0% | 58.0 |
sc-domain:borninthecity.com. Higher impressions + low CTR = a title/meta rewrite opportunity; high position number = a ranking opportunity.| Event | Fires on |
|---|---|
| affiliate_click | Affiliate-network ticket links (*.sjv.io, *.pxf.io, *.auhm.net, awin1.com) |
| ticket_click | Full-price / box-office links — split from entries by rel=sponsored |
| lottery_entry_click | Lottery / rush entry buttons, by operator |
| newsletter_signup | MailerLite form submit |
| cta_click | Modal-open + internal CTA buttons |
| share_click | Social share buttons |
| lottery_filter | Hub filter chips |
| tracker_action | Account / tracker buttons |
| search | Blog search |
Inbound social/newsletter links carry utm_source (facebook, nextdoor, pinterest, threads, bluesky), utm_medium=social, utm_campaign=show-post/blog-post, utm_content=<slug>. FB & Nextdoor auto-tag; Pinterest already did; IG via bio link. Internal links are never tagged.
Tap on whatever phone, tablet or browser you test from. It opens the site and sets a 1-year cookie that tags your hits as internal — works on cellular, where IP filters can't reach you. Cleared your cookies? Just tap again.
| Event plugin | v1.3.0 |
| Conversion key events | 4 / 4 ✓ |
| Custom dimensions | 9 |
| Event data retention | Fourteen Months |
| Search Console | connected |