Born in the City — Analytics

GA4 property 321093539 · snapshot 2026-07-25 11:06 UTC · re-run the generator to refresh

What people act on — 30 days

Lottery / rush entries by operator
telecharge
155
todaytix
69
broadwaydirect
30
luckyseat
15
Affiliate clicks by merchant
broadwaydirect
5
nytg
3
impact_other
2
seatplan
2

Action by show — 30 days

Show / pageLottery entriesAffiliate clicksTicket clicksTotal
Masquerade561057
Death of a Salesman510051
Broadway and Off-Broadway Lotteries500050
The Rocky Horror Show181120
& Juliet140014
Girl, Interrupted7007
Joe Turner’s Come and Gone7007
Ragtime7007
Moulin Rouge5005
A Walk on the Moon4004
CATS: The Jellicle Ball4004
Hadestown4004
MJ4004
Schmigadoon!4004
Aladdin3104
Fed by the show_name custom dimension. Shows people click to enter or buy — a stronger demand signal than pageviews.

Landing pages that convert — 30 days

Landing pageSessionsKey eventsPer 100 sessions
/3083511.4
/restaurant-row-before-broadway-show206125.8
/broadway-lottery-tickets1372921.2
/where-to-eat-before-broadway-show-budget12932.3
/how-to-win-every-broadway-lottery-2026911213.2
/where-to-eat-before-broadway-show-part-26511.5
/koreatown-before-broadway-show5835.2
/broadway-lotteries-1014900.0
/where-to-eat-after-broadway-show4812.1
/product/masquerade-phantom-nyc4761129.8
/product/death-of-a-salesman463576.1
High sessions + low per-100 rate = a page worth adding CTAs or lottery links to. High rate + low sessions = a page worth promoting.

Events & conversions tracked

EventTypeToday30 daysStatusKey event
affiliate_click
Affiliate ticket-link click (SeatPlan, NYTG, Broadway Direct, Ticket Liquidator). Your revenue signal.
conversion012livekey ✓
ticket_click
Full-price / box-office ticket click (TodayTix, Ticketmaster). Non-affiliate purchase intent.
conversion03livekey ✓
lottery_entry_click
Lottery or rush entry click, by operator. Your core engagement signal.
conversion1269livekey ✓
newsletter_signup
MailerLite form submit (newsletter or Inner Circle).
conversion140livekey ✓
lottery_win_logged
A lottery win was saved via the tracker (Log / Save / Update win).
conversion00awaiting datakey ✓
show_view
Show-page view — the denominator for entry / ticket clicks on that show.
engagement296live
cta_click
On-page CTA clicks (Get Lottery Alerts, hub, guide).
engagement190live
share_click
Facebook / X / Pinterest share buttons.
engagement00awaiting data
lottery_filter
Lottery-hub operator / category filtering.
engagement026live
tracker_action
Account / tracker actions (Log a win, Post review).
engagement12live
search
Blog search queries.
engagement00awaiting data
All 5 conversion events should be marked as key events in GA4 Admin → Events. Per-merchant / per-show breakdowns appear once the event params (merchant, operator, vendor, show_name) are registered as custom dimensions.

What you should do

Deploy the event plugin (btc-ga-events.php) — DONE, live v1.5.1.
Turn off MailerLite 'UTM tags' — DONE 2026-06-17.
Tag Facebook + Nextdoor posters with UTMs — DONE, pushed.
Mark the 5 conversion events as key events.
Register custom dimensions for merchant, operator, vendor, show_name.
Enable Search Console (panel above).
Born in the City · GA4 321093539 · baked 2026-07-25 11:06 UTC · static snapshot